Member Spotlight: James Farra

marketing, columbia sc

Name: James Farra

Job Title: Marketing Manager

Company: Breakthru Beverage South Carolina

  1. What is your professional background and current position?  I have over 12 years of marketing experience, 7 years in the music industry & 5 years in the wine & spirits industry.  My current position is Marketing Manager at Breakthru Beverage South Carolina.
  2. What do you consider the most important achievement of your marketing career?  New ideas & a fresh prospective.  As broad as that may sounds, those factors are what got to me where I am today.  The marketing industry is cutting edge & always evolving is key.
  3. What new marketing trend excites you the most for the future?  I believe digital media, apps & the “tech world” will define the future – As marketers we need to understand this, the limits & reach are endless.
  4. What is the biggest challenge you have faced in your marketing career?  Knowing the right answer.  Marketing can be difficult to explain & ROI demands will never stop.  As exciting as it is “keeping up with trends” & knowing how to incorporate them into everyday business will always be a challenge.
  5. What resources do you use to stay current on marketing best practices?  Conferences, books, websites, social media, etc… You do what it takes to get the job done.