Name: James Farra
Job Title: Marketing Manager
Company: Breakthru Beverage South Carolina
- What is your professional background and current position? I have over 12 years of marketing experience, 7 years in the music industry & 5 years in the wine & spirits industry. My current position is Marketing Manager at Breakthru Beverage South Carolina.
- What do you consider the most important achievement of your marketing career? New ideas & a fresh prospective. As broad as that may sounds, those factors are what got to me where I am today. The marketing industry is cutting edge & always evolving is key.
- What new marketing trend excites you the most for the future? I believe digital media, apps & the “tech world” will define the future – As marketers we need to understand this, the limits & reach are endless.
- What is the biggest challenge you have faced in your marketing career? Knowing the right answer. Marketing can be difficult to explain & ROI demands will never stop. As exciting as it is “keeping up with trends” & knowing how to incorporate them into everyday business will always be a challenge.
- What resources do you use to stay current on marketing best practices? Conferences, books, websites, social media, etc… You do what it takes to get the job done.