How Buyer Personas and Keyword Research Inform Digital Content Strategy

In this AMA Columbia presentation last year, Keely Saye walks through the process of using buyer persona and keyword research to develop an overall digital content strategy. It is this strategy that will then shape all other digital channels including social media, SEO, SEM, and email.

Join us tomorrow for another dose of the digital marketing specialist, Keely Saye as she shares How to Build a Killer Social Media Marketing Program.

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