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Unlocking Consumer Insights Never Seen Before

November 8, 2016 @ 5:30 pm - 7:00 pm

Targeting capabilities of online content distribution and digital advertising have blown our minds in recent years. Behavioral targeting and retargeting have advanced quickly, but get ready for even more new technology on the horizon. David Guy, CEO of Storylift will share how his team of software engineers have cracked the code to dig deeper into consumers’ attitudes. Their feelings. Predispositions. Motivations. Love. Hate. Fear. Enjoyment.

Imagine the possibilities as marketers to develop content and distribution strategies based on known attitudinal behaviors of our target audience. Come learn what’s next for content distribution!

THIS JUST IN: Since this meeting lands on election day, our speaker has a special treat! This discussion will focus on Targeting Political Advertising Campaigns with Attitudinal Targeting.

AFTER PARTY: Join some of us after the event as we move to Liberty to watch election results!

Details

Date:
November 8, 2016
Time:
5:30 pm - 7:00 pm

Venue

SOCO in the Vista
823 Gervais Street
Columbia, SC 29201 United States

Organizer

AMA Columbia