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Discovery: The Role of the Communications Brief
November 14, 2017 @ 5:30 pm - 7:00 pm
Join fellow marketers and creative professionals for AMA Columbia’s monthly member meetup! Enjoy food, adult beverages, networking, and an informative talk on the role of communications brief by Darla Moore School of Business Professor Mark Newsome. Register today and invite a friend to join you!
Mark Newsome brings over 20 years of professional branding and strategic marketing fieldwork to the classroom. Leveraging his extensive experience with various brands and industries, Newsome seeks out innovative and diverse learning opportunities that involve real-world clients for the students of the Darla Moore School of Business, preparing them for a professional career in marketing.
Beginning his advertising career in Chicago at global agency Grant/Jacoby, he became vice president and account director, working on cutting-edge brands such as 3M and Microsoft before joining Columbia-based integrated marketing agency Chernoff Newman as senior vice president and chief client services officer. During his 12 years at Chernoff Newman, Newsome played a major role in the branding, launch and IPOs of many emerging technology brands such as Digital Optics Corporation, Avanex, Alcatel, Onix Microsystems and Pirelli. He led many award-winning branding and marketing initiatives for clients such as the South Carolina Education Lottery, Cisco, Synovus Bank, BlueCross BlueShield, NBSC, Sonoco, Force Protection, IT-ology, EngenuitySC and the University of South Carolina.
5:30pm – 6:00pm | Refreshments & Networking
6:00pm – 7:00pm | Speaker
7:00pm – 7:30pm | Refreshments & Networking