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Daring to be Digital with Beth Renninger
April 12, 2017 @ 5:30 pm - 7:30 pm
Daring to be Digital: Stories of Adventure and Lessons Learned from the Digital Transformation of a Fortune 15 Communications Company
Attend AMA Columbia’s April event to hear how Beth Renninger, former Executive Director of Digital Marketing at Verizon Communications, led a digital revolution to change the way business was done with voice, internet, and TV customers and prospects in Consumer and Small Business markets.
Beth will share highlights of the journey and how digital behaviors present ongoing opportunities for us as marketers–and consumers.
Beth Renninger is a recent addition to the Darla Moore School of Business as a Clinical Faculty member and the Director of Center for Sales Success. Upon graduating from Bloomsburg University of Pennsylvania, where she was a member of American Marketing Association, Beth began her diverse career at Verizon. During her tenure with Verizon, Beth served in several marketing and sales leadership positions including the director of regional marketing for Pennsylvania and Delaware for the launch of FiOS Internet and TV, and executive director of national digital marketing (which included web, mobile, social media and chat responsibility for sales and support for the consumer and small business portfolios).