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Clarify Your Message So Customers Will Listen
February 13, 2018 @ 5:30 pm - 7:30 pm
Join fellow marketers and creative professionals for AMA Columbia’s monthly member meetup! Enjoy food, adult beverages, networking, and an engaging, informative talk by Tim Floyd, Creative Director and President of Tim Floyd Creative. Register today and invite a friend to join you!
What will you learn?
When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly.
The StoryBrand Marketing Framework will teach you how to clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your website starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads. Companies that clarify their messaging win in the marketplace.
Tim Floyd grew up on a tobacco farm in Loris, South Carolina. His love of art lead him to the University of South Carolina where he studied fine art and photography, and earned a degree in advertising design. A popular personality in Columbia’s advertising and marketing circles, Tim has recently launched a new company: Tim Floyd Creative.
He has worked as a designer for the University of South Carolina, as Art Director for Blue Cross Blue Shield, and as longtime Graphic Design and Brand Manager for the fifth largest employer in South Carolina, Palmetto Health. Tim has won numerous art and advertising awards including Best of Show at AAF of the Midlands’ ADDY awards, and has been recognized as a member of Who’s Who in America.
5:30pm – 6:00pm | Refreshments & Networking
6:00pm – 7:00pm | Speaker
7:00pm – 7:30pm | Refreshments & Networking