Category: Blog

Lessons from the She-Suite

What a fantastic program (and turnout!) for AMA Columbia’s first event of 2017! Moderated by Chakisse Newton of Cardinal Consulting, Conversations with the She Suite featured a stellar panel of female executives: Kim Wellman, Vice President of Communications Strategies, BlueCross BlueShield of South Carolina Sharon Bryant, SC Regional Executive Vice President, First Citizens Bank Cathy Love, Vice Read More…

customer experience columbia sc

CliffsNotes on Customer Experience (CX)

Customer Experience (CX) is one of the biggest trends shaping the field of marketing today — but what is it? I suppose the abbreviation originated to play off its fancier-sounding cousin slash mentor-discipline in the tech world, UX (user experience), while cleverly facilitating a natural extension of the company C-Suite… the CEO, the CMO, and Read More…

Marketing careers of tomorrow and the launch of our Marketer Mentor Program: October 2015

As changes in technology accelerate, the marketing industry continues to transform the speed, relevance and reach of campaigns. What may have been a best practice several years ago, could now be outdated. AMA Columbia will be will discussing how marketing careers and hiring practices are evolving at their October 2015 event with Pedro Gonzalez, Director Read More…

Q&A On Current Trends In Email Marketing With August’s Meeting Speaker, Paul Allen

  When executed effectively, email marketing can be a powerful tool to generate new leads and nurture existing ones. To help you stay on top of current email marketing trends, AMA Columbia’s August 2015 event welcomes Paul Allen, Assistant Director of Recruiting for the Professional MBA Program in the Darla Moore School of Business at The University of Read More…